Edward Keenan
Edward Keenan

Edward Keenan

President, The Magnolia Group - Landscape Development, LLC

Saint Petersburg, Florida

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  • President

    The Magnolia Group - Landscape Development, LLC
    Oct 2012 – Present
    • Develop and implement Hiring Protocol • Develop and implement Safety Program • Develop Standards of Quality; Implement measures to ensure this standard is maintained through every task and every Team Member • Develop Specifications per Division • Develop customer service techniques that instill client confidence, improve the integrity of our company, and promote an overall professional relationship with clients • Develop Sales/Estimating models; Integrating current financial position of company • Evaluate financial statements on monthly basis to modify direction/performance of the company • Establish Team/Position Structure to include requirements, necessary skill set, pay scale, etc. • Set Labor standards for each division – review periodically, modify based historical data • Review Labor and Material costs per division to ensure efficiency, cost effectiveness, profitability • Establish specifications for Subcontractors, negotiate contracts to provide maximum profitability, and ensure the quality of their product meets standards of our company • Develop relationships with subcontractors, vendors, other green industry professionals to increase leverage in purchasing, sales, marketing, growth • Work with each tier of management to establish cohesive TEAM environment, promoting employee growth, advancement, opportunity • Work with Accounting Team – manage entry of new client information, processing of estimates, processing of work orders, monthly billing/invoicing, monitor A/R aging, provide assistance with collections • Work with HR Team – utilize their support in hiring, maintaining employee files, payroll adjustments, implementation of employee benefits • Develop Continuing Education program to provide financial support for employees interested in furthering their knowledge/education in the Green Industry • Work with Ownership Group to develop growth strategy – understanding fiscal impacts to the company, minimize capital investment, maximize cash flow forecasts
  • General Manager

    Florida Ground Control
    Mar 2012 – Sep 2012


  • Biology/Biological Sciences, General

    East Carolina University
    Oct 2019 – Present
  • Accounting and Business/Management

    North Carolina State University
    Oct 2019 – Present
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