Albert Choi

    Albert Choi

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    Business and Ecosystem Development, Content Digital Services - Ford Smart Mobility at Ford Motor Company

    Greater New York City Area

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Specialties: partnership development/management, contract negotiation, business plan development, forecasting/business modeling, organizational development/change management, strategic planning, online and mobile technology, competitive analysis, financial valuation
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Experience
    Business and Ecosystem Development, Content Digital Services - Ford Smart Mobility
    Ford Motor Company
    Nov 2017 – Present
    Director of Business Development - Web, Mobile and Connected Devices
    Bloomberg
    Jul 2011 – Jul 2017
    Manage development of new deals and optimization of existing partnerships for Bloomberg.com and Businessweek.com, leading to 57% YoY revenue from 2011: - Launched Amazon Echo Skill and integration with Flash Briefings, including negotiation on next-generation product. - Drove development of off-site digital video network with leading business publishers, executing deals with Kiplinger, MSN, Yahoo!, and several video networks. - Developed revenue driving partnerships including Ad Marketplace, Bankrate, Dianomi, Glassdoor and Precision IR. - Drove 4x growth in digital video revenue through deals with Hulu, Netflix, Taboola, Visible Measures, Yahoo! and Youtube. - Directed traffic growth through negotiation and optimization of partnerships including Buzzfeed, Huffington Post, Linkedin, Mashable, MSN/Bing US, MSN Canada, and Yahoo! Canada, Japan, Singapore, UK/Ireland and US. Partnerships responsible for 9% of site UVs. - Led partnership identification and negotiation for redesigned Business School section of Businessweek.com with Linkedin Education, PayScale and Veritas Prep. - Championed partnership development for new sections of Bloomberg.com including Personal Finance (Amazon and Zillow), Global Technology (Mashable and GigaOm), Politics (Real Clear Politics), Sustainability (Responsible Investor) and Luxury (Conde Nast).
Education
    MBA, Entertainment
    University of Southern California - Marshall School of Business
    Jan 2003 – Jan 2005
    BS, Industrial and Labor Relations
    Cornell University
    Jan 1995 – Jan 1998