AJ Davis
AJ Davis

AJ Davis

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CEO / Founder of Metricrux

Austin, Texas

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Experience

  • CEO, Founder

    Metricrux
    Mar 2017 – Present
  • Optimization Director / Senior Product Manager

    Clearhead: The Digital Optimization Agency
    Jan 2016 – Jan 2017
    Owned and managed the digital product and conversion rate optimization strategy for Fortune 500 clients including CVS, lululemon, Steve Madden, and USAA. Led cross-functional project teams through the design, implementation, and analysis of A/B tests. Established and lead the Research product team in developing research processes and new methodologies for client engagements. Managed research queue and executed lean user research across clients including Adidas, Cost Plus World Market, Procter & Gamble, Express, Ulta, Vitamix, and Whole Foods. Created marketing materials to sell research and the research process to e-commerce, insurance, and financial services clients.

Education

  • BA, Economics

    Wellesley College
    Nov 2018 – Present
  • MS, Human Factors in Information Design

    Bentley University - McCallum Graduate School of Business
    Jan 2011 – Jan 2013
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