Optimization Director / Senior Product Manager
Clearhead: The Digital Optimization Agency
Owned and managed the digital product and conversion rate optimization strategy for Fortune 500 clients including CVS, lululemon, Steve Madden, and USAA.
Led cross-functional project teams through the design, implementation, and analysis of A/B tests.
Established and lead the Research product team in developing research processes and new methodologies for client engagements.
Managed research queue and executed lean user research across clients including Adidas, Cost Plus World Market, Procter & Gamble, Express, Ulta, Vitamix, and Whole Foods.
Created marketing materials to sell research and the research process to e-commerce, insurance, and financial services clients.