Abaigeal Cunningham
Abaigeal Cunningham

Abaigeal Cunningham

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Event Planner

Dallas, Texas

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Event professional with 4+ years in the entertainment industry. Highly entrepreneurial and efficient at building and maintaining client relationships. Seeking to leverage my interpersonal skills to bring a solid customer service perspective.


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  • Event Planner

    Mattel, Inc.
    Mar 2017 – Present
    -Actively manage event lifecycle for 10 nationwide Day Out With Thomas events, including; pre-event planning phase, on-site management and post event analysis, ranging from 5,500-12,500 total attendees per event market -Coordinate with legal to prepare client contracts -Review and approve event documents by due date from partners. Provide recommendations and branding opportunities for presented plans -Collaborate with internal and external partners to increase event experience including third party PR company, TicketWeb, and Vendors -Continuously communicate national marketing initiatives to clients and encourage reactive marketing programs, as needed -Contact and negotiate trade deals with PBS partners -Coordinate preliminary merchandise communications with internal team and clients -Create ideas for new event assets; compile estimates and prepared proposal for implementation -Obtain daily ticket sales and upcoming event capacity reports -Manage on-site event set up to represent Mattel values to ensure a safe, profitable and branded event -Analyze on-site merchandise sales to create merchandise re-order submissions -Facilitate on-site surveys with incentive gift -Collaborate with on-site event team for event wrap and prepare shipping of Mattel assets to next event -Create internal and external event reports to reflect soft and hard successes of marketing, ticket sales, merchandise sales, and total branded event findings
  • Brand Ambassador

    Wanderlust Holdings, LLC
    Jan 2016 – Nov 2016
    -Assisted in event operations for the Adidas activation space including merchandising and inventory management for each market -Prepared activation for guest speakers and DJs to increase retail conversion rate -Engaged and educated event attendees on the technology behind Adidas products in a high energy environment resulting in on-site sales


  • Bachelor of Arts (B.A.), Communications & Women's Gender and Sexuality Studies Minor

    University of Connecticut
    Jan 2010 – Jan 2014
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